SEO stands for “Search Engine Optimization.” It is the practice of optimizing a website or web page to improve its visibility in search engine results pages (SERPs).

The goal of SEO is to increase the quantity and quality of traffic to a website or web page from search engines like Google, Bing, and Yahoo.

There are many different tactics that can be used to optimize a website for search engines. Some of the most common techniques include:

Keyword research: Identifying the most relevant and popular keywords to target in your website’s content.

On-page optimization: Making sure that your website’s content and structure are optimized for search engines. This includes things like using headings, subheadings, and proper formatting to make your content easier to read and understand.

Off-page optimization: Building high-quality backlinks from other websites to yours, which can help improve your website’s visibility and ranking in search results.

Technical SEO: Ensuring that your website is technically sound and easy for search engines to crawl and index. This includes things like improving your website’s loading speed, making sure it is mobile-friendly, and fixing any technical errors.

By following best practices for SEO, you can improve your website’s visibility in search results, drive more qualified traffic to your site, and ultimately increase your chances of generating more leads and sales.